This question is at the core of any website I build or upgrade. The follow up question is, "What do your users need, and how can your site meet that need?"
User interviews, as well as writing user stories is a key part of building your website. Put yourself in your site visitor's place.
Once you have an understanding of these key questions, then you can begin to define what your website's content and features will be. For more information This e-mail address is being protected from spambots. You need JavaScript enabled to view it .